The Indian automaker Mahindra & Mahindra released a new generation of their popular Scorpio range last month. The new Scorpio also known as the ‘Big Daddy’ hit the market to much media fanfare and excitement. The rather sultrily named vehicle is supposed to target a new generation of potential buyers.
‘The Big Daddy of SUVs’, to many, may seem like a cheeky term. However, its origin stems from an unlikely and alleged tale of alpha male insecurity coupled with mismatched name-calling.
No sooner had our reporter investigated the reasons behind the naming than an online tip was sent in by a former Mahindra employee. The employee who used an online moniker snowlakebunny44 claimed that Mahindra’s new CEO Felix Dommaker’s rage at a junior secretary was the reason for the naming.
During a board meeting, the junior secretary had refused to call the CEO Big Daddy, much to Dommaker’s dismay and annoyance. The CEO, a hefty and balding man in his mid-50s with a knack for the pompous and the over-the-top, ignored all other suggestions and demanded that the car be named ‘Big Daddy’.
In an interview with the loud and animated HDTV, the choice of news channel for fans of louder and more boisterous opinions elaborated on the need to “transcend the idea of superiority and subordination over the previous generations of SUVs.”
British motor car enthusiast magazine Top Gear released a statement- “Given the origins of the name, let’s hope the Big Daddies of the world run with a strong engine and no unexpected underlying issues.”